Too few Flemish entrepreneurs spontaneously pull the border with their company.
I often hear that the first steps in the foreign story arise from an unexpected competition from abroad, a potential partner with ambition to trade our product on his home market, a relationship that wants to act as a guide to a foreign Market, success stories of friend-colleagues or that one competitor who has great success in foreign countries.
Why let us so keen to take on international business to chance?
International entrepreneurship is a challenge. A challenge that many business leaders are waking up to.
As a business manager, you realise that the national market is not enough to continue to ensure the future of your company.
Some advantages of international business:
-Your sales market increases considerably. The Belgian market is rather small & as a company you can often not use your full production capacity.
-The Belgian market is rapidly saturated. When you are very specialized as a company, a new foreign market offers the opportunity to continue to specialise.
-R&D costs hands full of money. If you increase your sales market significantly, you can not only distribute the production costs, but also the research & development costs can be recovered more quickly.
-Do you work with seasonal products? Then your company is expanding abroad a solution to bridge ' dead seasons '.
-The diversity of markets ensures more continuity & stability within your company.
-A very important advantage of international business is that your company will become more attractive. Not only as an employer but also for investors.
What do you think of the benefits of international entrepreneurship? What challenges do you scare to take the step towards foreign countries?